I don't know about you, but I'm always in the mood for a new Pitchfork staff list. (Especially when it involves videos and I'm sitting here on my couch on painkillers 'cause I just got my wisdom teeth out.) The site's most recent list counts down their 50 favorite music videos from the glorious decade that was the '90s--a list that comes complete with one of their best gifs ever.
Now I'm not a huge music video guy. I just don't watch them very often, and, when I do, I often find myself feeling like, well, I'm not a huge music video guy. Usually, I'd rather just listen to the song.
But there are some videos that catch my attention, be it because they're well directed, funny, or just plain weird. Many of the videos on Pitchfork's list are indeed well directed and/or funny and/or just plain weird, which is why it's worth your time to check out.
It doesn't hurt that, like Pitchfork says, the '90s seem to have been the music video's golden age. By that decade, artists and directors had had over a decade to perfect the music video as a legitimate art form, and it helped everyone's cause that MTV was still cool. Also, folks like Michel Gondry and Spike Jonze (who Pitchfork, for good reason, have total hard-ons for) rose to fame and truly reinvented music videos.
I of course remember sitting around, watching MTV, and seeing videos back in the late '90s, but a lot of the ones on this list went below my six- and seven-year-old radar. So I was glad to sit down and watch some of these. I recommend that you also sit down and watch some of these. They're pretty neat. The list is, again, here, and four of my favorites are below.
"Praise You" by Fatboy Slim (no embed code for this one)